![]() ![]() The use of randomized controlled experiments is the gold standard of scientific research. Saturday, 1:00-3:30PM (Boston Marriott Copley, Boylston Room) "Design of Digital Experiments and Research Platforms"ĬTO Division Professional Development (PDW) Workshop Google's SGE - First Impressions from a B2B Content Marketer - Kalyna MarketingĪnother reason to attend Academy of Management in Boston in August: But I do think that Google has shown us some exciting possibilities for how to apply generative AI to enhancing search. No, I am not suddenly a fan of using AI to create content. Because while trying out this feature as a user, I didn’t feel like summary replaced the need to check out the links themselves. It’s uncomfortable, and some of us might lose painful quantities of search traffic.īut I don’t think we need to worry about SEO ending just because the top result is now an AI generated summary. Ranking first or even third will no longer give you the advantage of capturing all the users who are too lazy to scroll down. ![]() Yes, the coveted top spot on search results is probably dead. There are some unexpected features - such as sponsored search results still showing up above the AI summary or two different view options for looking at the summary + related links.Īnd, as I'm sure most of your are worried about this: SGE never made me feel like it was trying to be more than a search engine, or force a clunky chatbot dynamic on me. Google created a refreshing implementation of generative AI to search. I got early access to Google's new AI powered search experience, and I wrote about my first impressions here: ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |